Have you ever wondered if there was a benefit to registering your domain name for longer than a year at a time? In this video, Matt Cutts explains the logic behind domain registration.

What criteria does Google use to rank your website? The truth is…nobody really knows for sure.

We have a good idea of what criteria Google does look for due to research, experiments, comparisons and good ‘ol “trial and error”, yet the true algorithms are and will remain a mystery.

One such criteria as to the implied “quality” of a website has said to be linked with the amount of time that you have owned your domain, and the length of time you registered that domain. Some people have said that domains that are registered for only a year are often viewed -by Google- as “Spam sites”. This is simply not true, however I can only imagine where this rumor would have generated from *domain registrars* (cough cough).

The truth is this; over the years several patents have been filed on behalf of Google so as to protect their technology and ultimately their oh-so-valuable and guarded algorithms. One of those such patents mentions domain registration as to a possible “signal” that could be used in terms of search quality relating to time.

Matt Cutts, Google’s head of WebSpam, explains in this video that when writing a patent, the company must outline many factors that may actually not effect the purpose of the patent at all. In fact, Matt explains that he himself only renews his own domains for 3 or more years because it’s easier for him and so that he will not forget to renew them.

There you have it. The truth about domain registrations.

If you would like to register a new domain, call 800-440-6190 or schedule a free site review and consultation with one of our online marketing specialists.